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What is Marketing?

Marketing plays an important role in establishing relationships between customers and the company or brands offering to the market. Learn about the importance of Marketing in eCommerce here.


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Twitter reports $1bn in quarterly revenues for the...

Twitter has reported quarterly revenue figures north of $1 billion for the first time, with 152 million ‘monetisable daily active user...

How advanced data analytics wi...

It’s not controversial to suggest that talk of data analytics, over the last two decades, has far exceeded the examples of its success...



Why E-Commerce?

Why E-Commerce at all? I'm sure as an entrepreneur or business person you have asked yourself or others this question at some point in time...

6 Things You Can Do With Your ...

With the uncertain times we live in, it is hard to know what to do with our online businesses. Whether you cannot sell online anymore becaus...

The Golf Fish Theory

      How to keep your customer focused and raise conversions rates     In a world where tech...



Winner of Marketing Pillar 2024

Each year we invite companies to compete for a pillar award, one of the most prestigious business awards in this country.

Sharing Knowledge

Candidates are independently assessed to chose the company who excels in their category to represent the eCAI.

Pillars help fund the eCAI and share their knowledge to our members for the betterment of the industry.

No Advantage

Being a Pillar does not signify any advantage or favour. The competition is open to challenge each year, leaving the eCAI to function without bias.

The Pillars support helps us deliver a higher level of service to our members.