Marketing plays an important role in establishing relationships between customers and the company or brands offering to the market. Learn about the importance of Marketing in eCommerce here.
MARKETING
PILLAR
Each year we invite companies to compete for a pillar award, one of the most prestigious business awards in this country.
Candidates are independently assessed to chose the company who excels in their category to represent the eCAI.
Pillars help fund the eCAI and share their knowledge to our members for the betterment of the industry.
Being a Pillar does not signify any advantage or favour. The competition is open to challenge each year, leaving the eCAI to function without bias.
The Pillars support helps us deliver a higher level of service to our members.